For flower lovers ready to skip the costly beginner mistakes and master the art of wedding floral design. No over-ordering, no undercharging, just results!
Turn Your Love for Flowers into a Thriving Wedding Floral Business
(No Experience Needed)
You Are in the Right Place If...
- You love working with flowers, whether for a friend’s wedding, a community event, or just for fun—and you’re ready to take your passion to the next level.
- You’ve started charging for floral projects but feel unsure about how to turn your side hustle into a thriving business.
- You want to create stunning wedding florals but need guidance to grow your skills and build confidence.
- Starting or growing your wedding floristry career feels overwhelming, and you’re unsure what steps to take next.
- You’re ready to master the art of floral design, pricing, and marketing to confidently grow your business.
Welcome to...
Beginner's Guide to Becoming a Wedding Florist
Motivation and Inspiration
Booked Largest Wedding Ever
Pathway to Success
Meet Your Teacher
Sarah Campbell
My name is Sarah Campbell, the founder and owner of Intrigue Designs and Intrigue Teaches. If you’ve seen me before, it was likely on Netflix, touring the country teaching floral design workshops and wedding business courses, or from your local news/favorite podcast!
I’m known for my big smile, bubbly personality and lush, over-the-top designs.
I spend most of my time as a leader of floral industry education, always-on-the-go, travelling the world building huge floral installations! But, don’t let me fool you into thinking I've always known how to do what I do, I can assure you that is not the case!
It has taken years of hard work to transform my business into the powerhouse it has become.
It started 15 years ago…I was a young wedding planner, STRUGGLING to navigate my way through the wedding and event industry.
With 2 young and active kids, my days were full of hustle and bustle. With the constant shuffle between soccer practice, the horse barn, and everything else that family required, I was still focused on building my business, but something was missing.
I had been surviving as a wedding planner, but I was getting exhausted dealing with all of the little details. I was at my happiest when I was playing with flowers. I could feel myself come to life when there were blooms in the room. I wasn’t supposed to be doing timelines and booking vendors, I was supposed to be crafting centerpieces!
When creating this course, I took a journey back to that moment, the moment I realized I had to make a change. This course is compiled of all the floral design tutorials and business modules that I wish someone had given me in my first week building a wedding floral business.
I understand the challenges. And that's why I created this course. It's made for real florists, people just like you.
Picture Yourself Designing Jaw-Dropping Florals, Wowing Clients, and Building a Profitable Wedding Floristry Business You Love…
Imagine finally stepping into a career where your creativity blossoms into a thriving, sustainable business. With the Beginner’s Guide to Becoming a Wedding Florist, you’ll transform from uncertain and overwhelmed to confident and skilled - designing stunning arrangements, booking happy clients, and building a business that showcases your passion and talent.
Skip the trial-and-error and fast-track your success with the skills and strategies seasoned florists wish they knew from the start.
From pricing and proposals to stunning design techniques, this program gives you the tools to succeed - without the struggle.
Build a business you’re proud of and turn your passion for flowers into a thriving wedding floristy career.
For Just $37/mo you get instant access to…
Introduction
Dive In with Confidence
Start your journey with a warm welcome from Sarah. In this introductory module, you’ll set your intentions for the course and get a clear roadmap for how to succeed.
Feel supported from the start with a clear plan to guide you step-by-step through your transformation from enthusiast to professional.
Your Business
Build the Foundation of Your Floral Success
Learn how to set up your wedding floristry business the right way, covering everything from branding and pricing to website creation and supplier selection.
Eliminate the guesswork of running a business and create a strong, organized foundation to attract clients and grow confidently.
Bouquets
Master the Art of Handheld Floral Designs
Discover over a dozen video tutorials teaching bouquet styles like spiral, cascading, and more. Create show-stopping designs that become the centerpiece of every wedding.
Develop the foundational skills needed to wow your clients and build a portfolio that attracts inquiries.
Centerpieces
Create Stunning Table Arrangements
Step-by-step tutorials guide you through 11 different centerpiece styles, from elegant low compotes to grand, tall centerpieces for every budget and aesthetic.
Gain versatility in your design skills and confidence to fulfill any client’s vision.
Boutonnieres & Accessories
Perfect the Small Details that Make a Big Impact
Learn how to craft boutonnieres, flower crowns, corsage bracelets, and more through detailed tutorials.
Stand out by mastering the fine details that leave a lasting impression on clients and guests alike.
Count Sheets
Plan Like a Pro
Access 50+ flower count sheets with professional photos, flower lists, and quantities for a variety of designs.
Save time, avoid waste, and stay on budget by knowing exactly what you need for every design.
Out-of-the-Box Designs
Say Yes to Unique Client Requests
Get creative with floating floral clouds, shaped arrangements, headpieces, and more. Explore fun, out-of-the-box designs to expand your portfolio.
Confidently tackle special requests and elevate your reputation as a creative, versatile florist.
Next Steps
Grow Your Business Beyond the Designs
Learn the essentials of marketing your services, building an audience, launching your website, and creating professional invoices and proposals.
Transition seamlessly from learning design skills to running a thriving business with real clients.
Processing
Keep Your Blooms Fresh and Beautiful
Learn how to properly care for and process flowers to avoid costly mistakes and create long-lasting designs.
Deliver stunning arrangements every time by ensuring your flowers are at their best when it matters most.
Quick Tips
Save Time with Insider Hacks
Discover a library of tips and tricks using everyday tools like cooking spray and chicken wire to simplify your workflow.
Become more efficient and resourceful in your day-to-day floristry work, saving time and stress.
Get Started For Just $37 and you can…
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Cancel Anytime – No required long-term commitment. Stay as long as you need!
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Get Instant Access – Dive into the entire course immediately after joining.
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Unlock Comprehensive Training – All modules, resources, and tutorials are included.
For less than the price of a single bouquet, you’ll gain the skills and strategies to grow a thriving wedding floral business - on your schedule.