For flower lovers ready to skip the costly beginner mistakes and master the art of wedding floral design. No over-ordering, no undercharging, just results!

Turn Your Love for Flowers into a Thriving Wedding Floral Business

(No Experience Needed)

  • Pia Geraghty, The Secret Garden CHS

    "If you want freedom to be your own designer and create your own visions, being your own boss is necessary."

  • Ebone McFarland

    "Every tip, trick, and learning tool is now at my fingertips! Sarah’s tutorials give me step-by-step directions on how to create beautiful floral designs..."

  • Shayai Lucero, Earth & Sky Floral Designs

    "I started my own business and took my baby to work every day. Now, I am a floral business owner and wedding designer, and I have been able to be part of my children’s lives."

*testimonials from real florists from their real experiences in the flower business


You Are in the Right Place If...

  • You love working with flowers, whether for a friend’s wedding, a community event, or just for fun—and you’re ready to take your passion to the next level.
  • You’ve started charging for floral projects but feel unsure about how to turn your side hustle into a thriving business.
  • You want to create stunning wedding florals but need guidance to grow your skills and build confidence.
  • Starting or growing your wedding floristry career feels overwhelming, and you’re unsure what steps to take next.
  • You’re ready to master the art of floral design, pricing, and marketing to confidently grow your business.




Welcome to...

Beginner's Guide to Becoming a Wedding Florist

Turn your passion for flowers into a thriving career with a proven step-by-step program designed for aspiring wedding florists. Whether you're exploring floristry for the first time or taking your skills to the next level, this course guides you through every step to success. Master essential floral design techniques, avoid costly beginner mistakes, and gain the confidence to price, market, and grow your business. Say goodbye to guesswork and overwhelm - gain the skills, clarity, and confidence to turn your creative dreams into a thriving career.


Motivation and Inspiration

by Christine Nokta

Since I registered for this class, I have registered my domain name, secured my Instagram handle, and registered with my state for sales tax/resale certificates. I've been putting all of these things on the back burner for 2+ years while working for other people. Sarah has a special quality that motivates and inspires others to take it to the next level. I really encourage you to pursue this idea.

Booked Largest Wedding Ever

by Allie Enge

Before taking this course, I had no idea where to even begin. After applying what I learned in this class, I booked my largest wedding to date. A total of 5 double - sided arches, 57 table pieces, wedding party, and way more.

Pathway to Success

by Pawan Sukhdeo

I am new to the floral event business and I still have lots to learn. I have to admit that I was hesitant and anxious to jump into this course, but now my path to success is clear. I know what I need to do next, and it feels amazing.




Meet Your Teacher

Sarah Campbell

It started 15 years ago…I was a young wedding planner, and I was STRUGGLING.


My name is Sarah Campbell, the founder and owner of Intrigue Designs and Intrigue Teaches. If you’ve seen me before, it was likely on Netflix, touring the country teaching floral design workshops and wedding business courses, or from your local news/favorite podcast!

I’m known for my big smile, bubbly personality and lush, over-the-top designs.

I spend most of my time as a leader of floral industry education, always-on-the-go, travelling the world building huge floral installations! But, don’t let me fool you into thinking I've always known how to do what I do, I can assure you that is not the case!

It has taken years of hard work to transform my business into the powerhouse it has become.

It started 15 years ago…I was a young wedding planner, STRUGGLING to navigate my way through the wedding and event industry.

With 2 young and active kids, my days were full of hustle and bustle. With the constant shuffle between soccer practice, the horse barn, and everything else that family required, I was still focused on building my business, but something was missing.

I had been surviving as a wedding planner, but I was getting exhausted dealing with all of the little details. I was at my happiest when I was playing with flowers. I could feel myself come to life when there were blooms in the room. I wasn’t supposed to be doing timelines and booking vendors, I was supposed to be crafting centerpieces!

When creating this course, I took a journey back to that moment, the moment I realized I had to make a change. This course is compiled of all the floral design tutorials and business modules that I wish someone had given me in my first week building a wedding floral business.

I understand the challenges. And that's why I created this course.  It's made for real florists, people just like you.




Picture Yourself Designing Jaw-Dropping Florals, Wowing Clients, and Building a Profitable Wedding Floristry Business You Love…

Imagine finally stepping into a career where your creativity blossoms into a thriving, sustainable business. With the Beginner’s Guide to Becoming a Wedding Florist, you’ll transform from uncertain and overwhelmed to confident and skilled - designing stunning arrangements, booking happy clients, and building a business that showcases your passion and talent.

Skip the trial-and-error and fast-track your success with the skills and strategies seasoned florists wish they knew from the start.

From pricing and proposals to stunning design techniques, this program gives you the tools to succeed - without the struggle. 

Build a business you’re proud of and turn your passion for flowers into a thriving wedding floristy career.



For Just $37/mo you get instant access to… 

Introduction 

Dive In with Confidence

Start your journey with a warm welcome from Sarah. In this introductory module, you’ll set your intentions for the course and get a clear roadmap for how to succeed.

Feel supported from the start with a clear plan to guide you step-by-step through your transformation from enthusiast to professional.

Your Business

Build the Foundation of Your Floral Success

Learn how to set up your wedding floristry business the right way, covering everything from branding and pricing to website creation and supplier selection.

Eliminate the guesswork of running a business and create a strong, organized foundation to attract clients and grow confidently.

Bouquets

Master the Art of Handheld Floral Designs

Discover over a dozen video tutorials teaching bouquet styles like spiral, cascading, and more. Create show-stopping designs that become the centerpiece of every wedding.

Develop the foundational skills needed to wow your clients and build a portfolio that attracts inquiries.

Centerpieces

Create Stunning Table Arrangements

Step-by-step tutorials guide you through 11 different centerpiece styles, from elegant low compotes to grand, tall centerpieces for every budget and aesthetic.

Gain versatility in your design skills and confidence to fulfill any client’s vision.

Boutonnieres & Accessories

Perfect the Small Details that Make a Big Impact

Learn how to craft boutonnieres, flower crowns, corsage bracelets, and more through detailed tutorials.

Stand out by mastering the fine details that leave a lasting impression on clients and guests alike.

Count Sheets

Plan Like a Pro

Access 50+ flower count sheets with professional photos, flower lists, and quantities for a variety of designs.

Save time, avoid waste, and stay on budget by knowing exactly what you need for every design.

Out-of-the-Box Designs

Say Yes to Unique Client Requests

Get creative with floating floral clouds, shaped arrangements, headpieces, and more. Explore fun, out-of-the-box designs to expand your portfolio.

Confidently tackle special requests and elevate your reputation as a creative, versatile florist.

Next Steps

Grow Your Business Beyond the Designs

Learn the essentials of marketing your services, building an audience, launching your website, and creating professional invoices and proposals.

Transition seamlessly from learning design skills to running a thriving business with real clients.

Processing

Keep Your Blooms Fresh and Beautiful

Learn how to properly care for and process flowers to avoid costly mistakes and create long-lasting designs.

Deliver stunning arrangements every time by ensuring your flowers are at their best when it matters most.

Quick Tips

Save Time with Insider Hacks

Discover a library of tips and tricks using everyday tools like cooking spray and chicken wire to simplify your workflow.

Become more efficient and resourceful in your day-to-day floristry work, saving time and stress.




Your Investment

Similar courses cost hundreds upfront, but we’ve made this accessible for just $37/month—so you can learn and grow at your own pace.

Get Started For Just $37 and you can…

  • Cancel Anytime – No required long-term commitment. Stay as long as you need!

  • Get Instant Access – Dive into the entire course immediately after joining.

  • Unlock Comprehensive Training – All modules, resources, and tutorials are included.

For less than the price of a single bouquet, you’ll gain the skills and strategies to grow a thriving wedding floral business - on your schedule.

Join the membership and get access to the Beginner's Guide to Becoming a Wedding Florist!